Impactfulness of Affordable Housing to Gen Zs as President Ruto’s Agenda in Kenya: A Game-Changer for Youth Empowerment and Urban Transformation.

In a country as vibrant and ambitious as Kenya, the future is not just a time on the horizon – it is a generation already on its feet, questioning, dreaming, creating and most importantly, demanding inclusion. The Gen Z cohort, born into a world of rapid change and limitless digital access, is redefining what it means to be young, progressive and Kenyan. They are not simply the leaders of tomorrow; they are the influencers of today. President William Ruto, in his development-focused agenda, has understood this emerging force and sought to meet them at the crossroads of hope and hardship, with one of the most potentially transformative initiatives: Affordable Housing. At first glance, affordable housing may appear to be a solution strictly for the underprivileged or low-income earners. But in Kenya, where rapid urbanization is outpacing infrastructure, and where youth unemployment, underemployment and high cost of living have boxed many Gen Zs out of their own future, affordable housi...