Crafting Clear Communication & Political Insight.

  Know What Your Money Can Earn: Compare Returns, Income, Growth and Maturity Before You Invest. Investment Should Begin with the Result, Not the Product The language of investing often begins in the wrong place. The conversation quickly moves to Treasury bonds, corporate bonds, shares, unit trusts, commodities, deposits or infrastructure bonds, as though identifying the product itself is the investment decision. But the more important question comes first: What should this money achieve? Money intended to generate regular income should not necessarily be managed in the same way as money being accumulated for long-term growth, just as capital required on a known future date should not automatically be committed to an investment whose value may fluctuate significantly or whose maturity extends beyond the date it is needed. The objective determines the appropriate direction. A sound investment decision therefore starts with the desired financial outcome and works backwards to...